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Red Bull launches Summer Edition White Peach energy drink

Red Bull launches Summer Edition White Peach energy drink

Red Bull is set to enhance its portfolio of flavoured energy drinks with the launch of its latest product, Summer Edition White Peach.

Celsius Holdings to acquire Alani Nu in $1.8bn deal

Celsius Holdings to acquire Alani Nu in $1.8bn deal

Celsius Holdings has announced its decision to acquire Alani Nutrition for a consideration of $1.8 billion, including $150m in tax assets.

Rockstar Energy expands product line with new tropical flavours

Rockstar Energy expands product line with new tropical flavours

PepsiCo-owned Rockstar Energy has introduced two new flavours to its energy drink portfolio: Punched Pineapple and Boom Piña Colada.

Celsius Holdings introduces new flavour as part of Vibe line expansion

Celsius Holdings introduces new flavour as part of Vibe line expansion

Celsius, a player in the functional beverage sector, has announced the launch of a new flavour in its Celsius Vibe line, named Retro Vibe.

Celsius launches sparkling strawberry passionfruit flavour for 2025

Celsius launches sparkling strawberry passionfruit flavour for 2025

Functional beverage producer Celsius has introduced its first flavour for 2025: sparkling strawberry passionfruit.

Oasis Energy Drink introduced as a guilt-free alternative for busy lifestyles

Oasis Energy Drink introduced as a guilt-free alternative for busy lifestyles

Oasis has launched its innovative energy drink, promising a natural and sustained energy boost tailored for consumers with busy lifestyles.

Molson Coors expands beverage portfolio with majority stake in Zoa Energy

Molson Coors expands beverage portfolio with majority stake in Zoa Energy

Molson Coors Beverage Company says it will acquire a majority stake in Zoa Energy, a brand founded by Dwayne 'The Rock' Johnson and others.

STōK Cold Brew expands portfolio with new energy brew

STōK Cold Brew expands portfolio with new energy brew

Danone-owned brand STōK has launched a new product aimed at the increasingly competitive energy beverage market: STōK Cold Brew Energy.

Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio

Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio

KDP has signed a definitive agreed to acquire Ghost Lifestyle and Ghost Beverages, making a move in the fast-growing energy drink sector.

energy drink
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