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Ecotone UK-owned peanut butter brand Whole Earth has expanded its offering of squeezy peanut butters with a new Salted Caramel Drizzler.

Developed to extend the brand’s usage to the sweet desserts and toppings occasion, Salted Caramel Drizzler is made with plant ingredients packed with protein and fibre – giving shoppers a healthier choice coupled with indulgent flavour.

With a golden roasted peanut butter base, the range is the only squeezy peanut butter available in UK supermarkets and is the most successful innovation in the nut butter category for over three years. The product has a smooth texture, owing to a unique milling process.

The new Salted Caramel Drizzler joins Classic Roasted Super Smooth and Golden Roasted Super Smooth, and opens the Drizzler range to wider breakfast, snack and dessert usage from porridge and pancakes to ice cream and pudding.

Nicola Turner, Whole Earth brand controller at Ecotone UK, said: “Until now, we’ve been missing a sweeter variant that lends itself to other eating occasions, but still reflects Whole Earth’s commitment to naturally nutritious food. We wanted to offer people a healthier alternative to sweet toppings on desserts like pancakes or ice cream, and we know that NPD plays an important role in bringing excitement to the spreads fixture for both new and existing consumers.”

Turner continued: “Salted Caramel as a flavour continues to be in high demand, and Drizzler felt like the perfect format for it. The Drizzler range is a real star on social and peanut butter lovers have hailed it as ‘a game changer’ for enjoying peanut butter in the mornings as well as throughout the day.”

In April, Whole Earth launched its first fortified product – a limited-edition protein crunch peanut butter. The offering contains crunchy pea protein pieces to provide more protein than regular crunchy peanut butter, giving it a 'high in protein' claim.

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