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PepsiCo’s Walkers brand has introduced a new limited-edition festive flavour to its Sensations range.

The new variety, Sensations Honey Glazed Roast Ham flavour, will launch into supermarkets across the UK this month, alongside the return of Sensations King Prawn & Marie Sauce flavour.

The new Honey Glazed Roast Ham crisps were crafted to provide consumers with a premium, non-HFSS snack.

Wayne Newton, senior marketing director at Walkers, said: "With new shoppers entering the category and existing customers buying more in preparation for the holiday season, Christmas is a crucial opportunity for retailers to be driving their savoury snacking sales. During this time, shoppers look for extra special snacking options that will elevate their celebrations, such as limited-edition flavours.”

Newton continued: “These limited-edition options are set to meet the demand for bold and exciting festive treats, ensuring there's something special for everyone this Christmas”.

The limited-edition Sensations are available to purchase now in 150g sharing formats, with an RRP of £2.50.

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