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UpSnack Brands has acquired the assets of Pipcorn Heirloom Snacks, a better-for-you salty snack brand known for its use of heirloom corn, and Spudsy, a company specialising in upcycled sweet potato snacks.

The acquisition brings together two high-growth brands focused on sustainable, better-for-you snacks.

The integration combines Pipcorn's expertise with heirloom corn snacks with Spudsy's upcycled sweet potato products, expanding both brands' impact. The company’s offerings will include a range of snacks representing Pipcorn and Spudsy, made with natural, environmentally friendly ingredients.

UpSnack plans to drive innovation in the snack industry by expanding product lines and strengthening each brand's market presence, with a focus on sustainability.

Joe DePetrillo, who is the chief executive of Pipcorn will now become the CEO of UpSnack. He said: "We are thrilled that UpSnack is uniting Pipcorn and Spudsy under the same umbrella, combining these two high growth brands to expand our impact in delivering great tasting snacks with a shared commitment to quality and sustainability. This new venture will enable continued investment in growth and fuel innovation in our future product offerings."

Dave West, CEO of Pipcorn’s lead investor Factory, added: “We have been excited to support and see the evolution of Pipcorn from mini popcorn to a broader, heirloom-based snack portfolio and we look forward to the future growth of these two great, like-minded brands as part of UpSnack.”

Billy Logan, managing partner at KarpReilly, the private equity partners behind Spudsy, commented: "We are extremely proud of Spudsy's journey and accomplishments. This union of the Pipcorn and Spudsy brands in UpSnack, will further enhance Spudsy's capabilities and market presence. We are enthusiastic about UpSnack now taking this brand under their wing, and helping Spudsy grow even further.”

Ashley Rogers, founder and former CEO of Spudsy, will transition to CEO of Sprinkles CPG, a brand within the KarpReilly portfolio. She stated: “It’s been an incredible journey building Spudsy from the ground up. I’m proud of everything we’ve accomplished, and I’m confident that Spudsy will continue to thrive as part of UpSnack Brands. As I move on to focus fully on Sprinkles CPG, I look forward to watching Spudsy’s continued growth and success.”

Terms of the condition were not disclosed.

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