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Swiss Miss, a brand under Conagra Brands, has teamed up with Hotel Tango Distillery to unveil Swiss Miss 'Shmallow, a cocoa-infused toasted marshmallow bourbon.

This collaboration marks a novel entry into the flavoured whiskey market, catering to consumers seeking unique seasonal beverages.

The new product combines the familiar flavours of Swiss Miss hot cocoa with the craftsmanship of a bourbon, targeting both bourbon enthusiasts and those looking for festive drink options. The bourbon is positioned as a versatile spirit, suitable for holiday gatherings or as a gift during the winter season.

Audrey Ingersoll, vice president and general manager of sweet treats at Conagra Brands, said: "We are delighted to collaborate with Hotel Tango Distillery to create this bourbon that is reminiscent of the iconic flavour of Swiss Miss. Its distinctive flavours of hot cocoa and toasted marshmallow make this spirit a fabulous way for hot cocoa lovers to celebrate the season."

Swiss Miss 'Shmallow will be available for a limited time at select retailers and online, priced at approximately $27.99. The product is designed to be easily integrated into holiday cocktails, with recommendations for mixing it into Swiss Miss hot cocoa to create a comforting winter drink.

Travis Barnes, founder and CEO of Hotel Tango Distillery, added: "We're thrilled to partner with Swiss Miss, a brand known for its dedication to making the best hot cocoa. Together, we've created a bourbon that not only reflects our shared commitment to excellence but also promises to elevate every drinking experience."

This launch comes amid a growing consumer trend towards flavoured spirits, particularly those that evoke comfort and nostalgia.

The cocoa-infused bourbon aims to tap into this market by offering a unique taste profile that combines sweet notes of caramelised sugar and toasted marshmallow with a hint of smokiness.

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