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SternLife will present three new concepts for vegan oat-based products at the World of Private Label exhibition in Amsterdam next month. The German functional food specialist will showcase concepts for an oat shake, oat bar and apple-cinnamon porridge at the event, taking place from 28-29 May. All three recipes have a high protein content, aiming to meet the growing demand for healthy, plant-based and primarily regional products. According to SternLife, demand for products made with local oats is growing rapidly, particularly in Western Europe. The grain is being increasingly favoured by product developers making plant-based products, including alternatives to milk and meat, with oat milk and puffed oats gaining traction alongside classic formats like oat flakes and oatmeal. SternLife’s apple-cinnamon oat bowl concept features oat flour, protein and bran, and is rich in fibre such as beta-glucans. These ingredients can help to maintain normal cholesterol levels. It also contains chia, included to deliver optimal satiety. The oat shake is made with wholemeal flour, protein and bran, containing three different oat ingredients and available in two flavours: banoffee, and golden milk – an Ayurverdic-inspired spice mix. Finally, the vegan protein bar oat cookie contains 22% protein from oats, pea and soy. According to SternLife, it is rich in fibre and free from added sugar. It features a crunchy topping made from puffed oats in combination with a vegan milk chocolate coating. Hans-Christian Seidel, business development manager at SternLife, said: “New product developments with oats as a key ingredient are on the rise. This is because the grain is a real all-round talent: healthy, natural, regional and highly versatile, as demonstrated by our new product range.” He added: “From shakes to porridge and bars, come and discover innovative, cutting-edge products that are designed to tap into the growth potential of oat and optimise the use of health claims. Tailored for respective brands and target groups, our customers benefit from expert advice and support at every step of the journey: from concept to recipe development and production.”