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US filtration products company Pureez has launched a countertop hot and cold POU water cooler that uses ultraviolet (UV) rays to purify water. Using a “double-active” carbon filter and 0.6 micron filter, the machine aims to dispense up to 40 cups of cold water at 39 to 57°F or 50 cups of hot water at 197 to 204°F within an hour. The unit that features a series of self-tailored settings and automated service alerts is available in six colours, with a self-installation kit for setting up next to a refrigerator or sink, as well as the option to arrange a professional installation visit. "Our coolers are designed to look as good as pure water makes you feel. We believe coolers should be compact enough to be a welcome addition to your home or office, and not an inconvenience," said Pureez Director of Marketing, William Patsy. The company is aiming to target the coolers at parents of young children in particular due to the machine’s “mix” button that enables the user to control the temperature of the water, making it suitable for preparing infant cereals and foods. Designed to fit on most countertops, the Pureez measures 35cm high, 29cm wide and 39cm deep, and weighs in at 14kg.