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Pure Ice Cream, owner of the Kwality ice cream brand, has signed an AED 80 million (approx. $21.7 million) agreement to build a production facility in Dubai.

The new factory, set to open in 2026, will be located in the food and beverage zone of Dubai Industrial City, which was launched in 2004 by TECOM Group. The plant will occupy 160,000 square feet on a 246,000 square-foot site, boosting Pure Ice Cream’s annual production capacity by 300% to 30 million litres.

The hub, which is set to create over 300 jobs, will include fully and semi-automated manufacturing systems, supporting key markets in the GCC, USA, Africa and Southeast Asia. According to the company, it will also focus on sustainability, meeting ISO 14001 environmental and FSSC22000 food safety standards.

Saud Abu Alshawareb, EVP of TECOM Group, said: "The launch of Pure Ice Cream's facility at Dubai Industrial City offers a powerful proof point of these visions in action, and its addition to our district's thriving F&B zone is a tangible manifestation of the UAE's National Food Security Strategy 2051. We welcome such partners in our journey towards a resilient, sustainable, and prosperous future for the country."

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