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New Belgium Brewing has promoted Shaun Belongie – who served as the company's chief marketing officer for the last five years – as CEO. Belongie assumed the role three months after former CEO Steve Fechheimer left "to explore new challenges". He will step into the role "immediately," and the brewery will soon provide details on its plans for filling the chief marketing officer position. As chief marketing officer, Belongie significantly elevated the Voodoo Ranger brand in the beer industry, with sales tripling from 3 million to 9 million cases over a three-year period. Prior to joining New Belgium, Belongie spent over a decade in various finance, sales and marketing positions at Kraft Foods and Nestlé Purina. Sam Fischer, CEO of Lion Group, New Belgium's parent company, said: "We are delighted to welcome Shaun as the next CEO of New Belgium. Shaun's breadth of experience, innovative mindset, commercial acumen and great love of the New Belgium culture and coworkers make Shaun an excellent fit to lead the team." He continued: "I also want to thank and acknowledge Danielle McLarnon for her exceptional leadership as interim CEO. She will continue to play a crucial role as New Belgium's chief financial officer. The future for New Belgium is incredibly bright, and I look forward to working alongside Shaun and the team to continue its growth story." New Belgium's co-founder, Kim Jordan, added: "It has been such a pleasure to watch Shaun evolve as a leader. New Belgium's deep commitment to its people and the planet requires a believer, and Shaun is absolutely that. I have a lot of faith in how he'll continue to honour what makes New Belgium so remarkable while integrating new, innovative practices that steward the future."