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**The Dr Pepper Snapple Group-owned brand, Mott's, is set to launch a new campaign featuring Emmy nominated actress Marcia Cross of successful US TV show Desparate Housewives, Brandweek reported.**

This will be the brand's first TV campaign in more than a decade, in which Mott's will promote the fact that a cup of Mott's apple sauce has a full serving of fruit, while an 8oz glass of its apple juice has two full servings.

The commercial is being produced by Los Angeles-based Agency Laird+Partners, who plans to air the ads in March. Support will be provided by print and online media.

Marcia Cross was selected because this mother of twins is viewed as a dedicated parent "who is balancing her work and her life without surrounding herself with five nannies", said Hans Dorsinville, Agency Laird+Partners Executive Vice-President.

The idea of focusing on the amount of fruit servings came about through extensive brand research: "Moms didn't know that about the brand, and were interested in hearing about it," said Allison Methvin, Director of Marketing for Mott's. "We wanted to say something different and new about an old brand that has been around since 1842."

Mott's currently owns about a 40% share of the apple sauce category and 16% of the apple juice segment, according to the company.