Moët Hennessy buys minority stake in alcohol-free wine producer French Bloom

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Moët Hennessy buys minority stake in alcohol-free wine producer French Bloom

Rafaela Sousa

3 October 2024

Alcohol

Moët Hennessy buys minority stake in alcohol-free wine producer French Bloom

Moët Hennessy, the wines and spirits division of LVMH, has acquired a minority stake in French Bloom, a producer of alcohol-free sparkling wine.

According to Moët Hennessy, the partnership aims to shape the future of non-alcoholic sparkling wines.

Founded in 2021, French Bloom has expanded to over 30 countries under three years. The brand's success comes from its well-balanced and complex sparkling cuvées made with organic French Chardonnay and Pinot Noir, achieved through a unique winemaking and dealcoholisation process.

Philippe Schaus, CEO of Moët Hennessy, said: "We are incredibly proud to partner with French Bloom, a pioneer of non-alcoholic sparkling wine with unparalleled taste and distinctive brand identity. This investment aligns with Moët Hennessy's key strategic initiatives, demonstrating our commitment to offering high-quality alcohol-free choices to consumers who moderate their alcohol intake."

"We are confident that our expertise in Wines and Spirits, combined with French Bloom team's exceptional innovation and visionary leadership, will enable us to craft the future of this category."

L-R: Philippe Schaus, Maggie Frerejean-Taittinger, Rodolphe Frerejean-Taittinger, Constance Jablonski and David Serre, (EVP of strategy and finance at Moët Hennessy)

Maggie Frerejean-Taittinger and Constance Jablonski, co-founders of French Bloom, commented: "At French Bloom, our mission has always been to create alcohol-free sparkling cuvées of great complexity that allow everyone to truly celebrate together. In Moët Hennessy, we've found a partner who shares our vision for the future of the alcohol-free category and our commitment to expanding inviting moments of togetherness."

Rodolphe Frerejean-Taittinger, CEO of French Bloom, added: "We are thrilled to embark on this next step with Moët Hennessy, the undeniable world leader in luxury wine and spirits. With complementary expertise and a shared passion for innovation, we are confident we will accelerate our development, and push the boundaries of this fast-evolving space."