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Meiji is set to introduce its latest innovation, 'Meiji W Skin Care Yogurt,' a functional dairy product designed to address growing consumer concerns regarding skin health, particularly in relation to UV exposure and dryness.

The product will be available nationwide in Japan starting March 25 2025, marking a strategic entry into the burgeoning market for functional dairy products.

The Meiji W Skin Care Yogurt is formulated with a proprietary blend of ingredients, including SC-2 lactic acid bacteria (L. bulgaricus OLL1247 strain and S. thermophilus 3078 strain), collagen peptides and sphingomyelin. These components are reported to offer two primary benefits: protection against UV-induced skin irritation and maintenance of skin moisture levels.

This 112g drinkable yogurt is designed for easy consumption, aligning with current consumer preferences for convenient and health-focused food options. Priced at 156 yen (tax included), it aims to appeal to health-conscious consumers looking for effective and accessible skincare solutions.

The introduction of Meiji W Skin Care Yogurt comes at a time when awareness of skin health is on the rise, particularly concerning the effects of increased UV exposure due to lifestyle changes and environmental factors. As outdoor activities become more prevalent, consumers are increasingly seeking products that offer dual functionality – nutrition and skincare.

Meiji's decision to incorporate functional ingredients into a familiar product format reflects a broader trend in the food and beverage industry, where the lines between nutrition and skincare are increasingly blurred. This move aligns with consumer demand for products that not only satisfy hunger but also enhance overall wellbeing.

Preliminary studies have indicated that the SC-2 lactic acid bacteria, along with collagen peptides and sphingomyelin, may contribute to skin health. A trial involving 67 healthy female participants aged 30-49 demonstrated that regular consumption of the yogurt could increase the Minimal Erythema Dose (MED), a measure of skin's resistance to UV exposure.

In another study with 94 women aged 20-50, researchers found that the yogurt improved moisture content in the stratum corneum, suggesting potential benefits for individuals suffering from dry skin. These findings bolster the product's claims and highlight the importance of scientific validation in the functional food market.

The launch of the yogurt drink signifies a growing recognition of the intersection between food and personal care, a sector that is rapidly evolving. As consumers become more informed about the health benefits of specific ingredients, manufacturers are under pressure to innovate and provide transparent, evidence-based products.