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General Mills-owned brand Lucky Charms is expanding its cereal line-up with three new products: Lucky Charms Rainbow Sprinkles, Lucky Charms Jumbo Rainbow and Just Magical Marshmallows with Jumbo Rainbows.

Lucky Charms Rainbow Sprinkles cereal features a birthday cake flavour with confetti sprinkle pieces. The cereal is designed for traditional breakfasts, snacking or as a dessert topping.

Lucky Charms Jumbo Rainbow cereal introduces marshmallow charms three times larger than standard versions. Meanwhile, the limited-edition Just Magical Marshmallows pouch includes a mix of the brand’s classic marshmallow shapes, including hearts, stars, horseshoes, clovers, blue moons, unicorns, red balloons and now featuring a Jumbo Rainbow charm.

Brandon Tyrrell, senior marketing manager at General Mills, said: “We know families can always use a little extra magic in their mornings. Whether it’s making the every day a celebration with Rainbow Sprinkles, or bringing a few more smiles with the larger-than-life Jumbo Rainbow marshmallows, we hope these colourful new versions of Lucky Charms bring more joy, more fun, and of course, more magic to the breakfast table.”

Lucky Charms Rainbow Sprinkles Cereal is available now at Walmart and will launch nationwide in April, starting at $5.69. Lucky Charms Jumbo Rainbow Cereal and Just Magical Marshmallows with Jumbo Rainbows will also launch in April at $5.69 and $4.98, respectively.