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Leah Smith

Leah Smith

17 March 2025

Lir Chocolates expands Baileys Chocolate range with mint-flavoured Easter Egg

Lir Chocolates expands Baileys Chocolate range with mint-flavoured Easter Egg

Irish chocolatier Lir Chocolates is expanding on its Baileys Chocolate range with the launch of the new Baileys Mint Chocolate Easter Egg.

 

The Baileys Mint Chocolate Easter Egg is comprised of a mint chocolate shell with crispy pieces and a hint of Irish Cream. The egg is accompanied by Baileys Chocolate Mint Truffles, which have a crisp chocolate shell and a smooth mint chocolate truffle filling with Baileys Irish Cream. Available from selected retailers at RRP £12.


Ethan Duffey, brand manager for Baileys Chocolate, said: “We recognise the consumer shift towards seeking affordable luxuries, particularly during these holiday periods and are delighted to be able to produce innovative products in line with this demand".


"Furthermore, we understand that these occasions also provide retailers with the opportunity to increase their sales and the inherent trust customers have in the iconic Baileys brand, is a brilliant way to encourage shopper trade ups during this period.”


Following last year’s success, Baileys Chocolate is reintroducing seasonal favourites for Easter 2025. The Baileys Chocolate Original Easter Egg will be available at selected retailers, including Sainsbury’s, Morrisons, Aldi and Ocado, with an RRP of £12. Also returning is the Baileys Salted Caramel Easter Egg, available from Ocado and Morrisons, at an RRP of £12.

ADM Corporate | Leaderboard | Feb 2025
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