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Ornua Foods-owned brand Kerrygold is set to introduce a novel range of sweet spreadable butters. This launch marks a significant development in the UK butter market, aiming to enhance breakfast experiences for consumers by offering a variety of indulgent flavours.

The new Kerrygold Sweet Spreadable Butter range includes three distinct flavours designed for versatility in both breakfast and baking applications:

Kerrygold Sweet Spreadable with Maple Syrup: A blend of creamy Kerrygold butter, rich maple syrup and rapeseed oil.

Kerrygold Sweet Spreadable with Maple Syrup & Cinnamon: Combines the original blend with a hint of cinnamon spice.

Kerrygold Sweet Spreadable with Salted Caramel: Features luxurious salted caramel mixed with the classic Kerrygold butter base.

These products are positioned as ideal toppings for a variety of breakfast items, including pancakes, croissants, waffles and bagels, while also suitable for cooking and baking. Breakfast remains the leading meal occasion for butter and spreads, with increasing consumer interest in morning goods.

The introduction of Kerrygold Sweet Spreadables is aimed at capitalising on this trend, providing consumers with new flavour profiles to enhance their breakfast routines. This aligns with a broader consumer shift towards exploring diverse culinary experiences at home, reminiscent of café culture.

The new range will be available in 150g tubs, with a recommended retail price of £2.95, starting in Tesco stores across the UK from March 2025.

Additional listings in other major retailers are anticipated throughout the year. The launch will be supported by a comprehensive marketing campaign, including print and online advertising, digital engagement, and in-store promotions.

Nicola Blackmore-Squires, marketing director at Ornua Foods UK, noted the significance of this launch not only as a category first in the UK but also as a global first for the Kerrygold brand.

She said: "Our mission is to transform the butter category from being functionally driven to one that inspires and elevates simple pleasures". By tapping into current trends that favour indulgence and new taste experiences, Kerrygold seeks to appeal to a growing demographic of pleasure-seeking consumers.

Ornua Foods UK, part of the global dairy cooperative Ornua, specialises in producing and marketing cheese and butter across various formats in the UK retail market.

With a focus on quality and customer service, the company operates a state-of-the-art cheese packing facility in Leek, Staffordshire, reinforcing its competitive edge in the industry. Kerrygold's premium positioning in the market is supported by ongoing investment in innovative brand marketing strategies.

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