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Siân Yates

Siân Yates

8 April 2021

Jimmy Dean launches breakfast nuggets in US

Jimmy Dean launches breakfast nuggets in US

US-based brand Jimmy Dean has expanded its breakfast portfolio with new Breakfast Nuggets and Skillets varieties. Jimmy Dean Breakfast Nuggets feature a filling of meats, eggs and cheese covered in a breadcrumb coating. With 11g of protein, the nuggets come in two varieties: sausage, egg & cheese, and chicken sausage, egg & cheese. Meanwhile, Jimmy Dean Skillets are made up of seasoned meats, vegetables and cheese. With 13-14g of protein per serving, the skillets come in Meat Lovers and Sausage varieties; as well as a new Delights Turkey Sausage, Sweet Potato and Kale Skillet that is looking to target health-conscious consumers. "We know it's important to people to have a variety of breakfast options in order to keep mornings delicious and fun," said Scott Glenn, senior director of marketing at Jimmy Dean. "We believe breakfast helps people have a great start to their day, whether on-the-go with our bite-sized Breakfast Nuggets or around a kitchen table enjoying the comforting flavours of a skillet." The new products come shortly after the launch of Loaded Sausage Bites and Omelet Minis, which come in convenient single-serve cups, as well as plant-based patty breakfast sandwiches.  All of these new products can be found in the refrigerated aisle of retail stores nationwide.

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