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Hill Beverage Co, a producer of cannabis and hemp-infused beverages, has collaborated with rapper Snoop Dogg and independent record label Death Row Records to launch a new beverage line named Do It Fluid. The line, which offers THC and CBD infusions, provides a natural, high-quality alternative to alcoholic drinks and conventional smoking. The range offers four full-bodied flavours – Blood Orange, Blue Razz, Cherry Limeade and Peaches N Honies – available in both CBD-only and Delta-9 THC + CBD blend versions. The products are targeted at consumers aged 21 and above, and the brand plans to expand its in-store availability nationwide by 2024. Snoop Dogg said: “As I take the next step forward in my smoking evolution, Hill Beverage Co.’s vision for cannabis beverages was the perfect transition. What we’ve created is an all-natural and delicious alternative that doesn’t sacrifice the high while providing fans with the perfect option for day or night.” Hill Beverage's CEO and founder, Jake Hill, added: “Taking my passion for cannabis and curating an all-natural high alternative for consumers that is both bold and fulfilling in flavour is a testament to the new direction the cannabis industry is heading". "Our debut line alongside Snoop Dogg and Death Row Records is the perfect way to cement our brand within the cannabis and beverage space, and I’m excited for consumers, whether or not they’re familiar with the cannabis marketplace, to experience the line.”