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The Hershey Company has unveiled its latest Easter product line-up, introducing several new offerings aimed at enhancing seasonal sales for food and beverage manufacturers.

This year's innovations include Reese's Peanut Butter Cups with Spring Sprinkles, Kit Kat Bunnies and Twizzlers Bunnies, alongside established favourites from Jolly Rancher and Cadbury.

With Easter approaching, Hershey aims to capture consumer interest by refreshing its iconic products with seasonal themes.

Keely Johnson, senior associate manager for Easter Season at Hershey, noted the importance of evolving product offerings to meet consumer expectations. "From egg hunts to filling baskets or just a sweet treat for yourself, Hershey has been a long-cherished part of Easter celebrations," she said. "This Easter, we've put a fresh spin on our iconic offerings, incorporating a seasonal twist that highlights the beloved traditions and flavours of the season."

New product highlights include:

Kit Kat Bunnies: These limited-time offerings feature the classic Kit Kat crunch, reimagined in a bunny shape, combining crispy wafers with smooth milk chocolate.

Reese's Peanut Butter Cups with Spring Sprinkles: This product adds a seasonal twist to the chocolate and peanut butter combination, featuring colourful sprinkles shaped like bunnies, chicks and eggs.

Reese's Peanut Butter Carrots: Shaped like carrots, these treats offer the same popular chocolate and peanut butter ratio in a unique format.

Twizzlers Bunnies: These cherry-flavoured, bunny-shaped treats are designed to appeal to both children and adults during the Easter season.

In addition to new products, Hershey is also bringing back seasonal favourites, including Cadbury Royal Dark Eggs and assorted bags featuring Jolly Rancher Gummies. These returning items are expected to resonate with consumers familiar with the brand's traditional offerings.

Hershey's strategy reflects a broader trend in the food and beverage industry, where seasonal products are increasingly important for driving sales during key holidays. By refreshing its product line-up, Hershey aims to attract both loyal customers and new consumers looking for festive treats.

The full range of Easter products will be available starting January 2025 at retailers nationwide, with pricing determined at the discretion of individual retailers.

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