top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
FoodBev Media

FoodBev Media

12 December 2008

Firefly Drinks launches Recharge

Firefly Drinks launches Recharge

*UK-based Firefly Tonics will add Recharge, an antioxidant-rich drink, to its range of healthy beverages. *

“We developed Recharge because we wanted to make the ultimate drink for a run-down day," said Harry Briggs of Firefly Tonics. "We picked the most antioxidant-rich juices (pomegranate, blood orange and rose hip), and asked our herbalist to develop a formula that would give an immediate boost, and support the immune system. He chose echinacea, elderflower and Siberian ginseng for immune support, along with kola nut, rosemary and chilli for a mood-lift.

“We started developing the drink in May this year, and it took about three months of testing to get the drink absolutely right.

“The photo on the front of the silver bottle was sent to us by a customer, and captures the spring in your step you have when you’re on form. It’s a man leaping on Bondi beach!”

bottom of page