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Music moguls Dr. Dre and Snoop Dogg have expanded their F&B offerings with the launch of a new ‘ultra-premium’ gin, Still G.I.N.

Still G.I.N. By Dre and Snoop marks the second product release from the beverage brand co-founded by the musicians – and their first entry into the pure premium-spirit space. The launch follows the brand’s first release, canned cocktail Gin & Juice By Dre and Snoop, which they launched in February.

Still G.I.N. By Dre and Snoop is a clean, light modern gin with an ABV of 42.5%. It is the brand’s first pure bottled spirit and provides notes of tangerine, jasmine and coriander for an aromatic finish.

The highly-refined botanical gin blend comes from the artisanal process of vapor distillation in a copper pot.

Dr. Dre said: “This is not a liquor that we're just putting our name on...Everything is us from the ground up: the gin, the flavour, the packaging…Everything had to be perfect...From the look to the taste, it's all there."

Snoop Dogg added: “We've been a part of the evolution of this gin – from the creation of the flavour, to the percentage of alcohol that's in it – and it's just so good”.

Alongside its namesake co-founders, the company is led by Patrick Halbert, Andrew Gill and Rocco Milano, the founders of On The Rocks Cocktails.

The brand's chief strategy officer Andrew Gill added: “Dre and Snoop were involved in every step – from the bottle design down to getting the perfect harmony of botanical notes and smooth mouth feel into each sip. Focusing on the complexity of balancing all-natural botanicals, we blended the spice, botanical and garden ingredients until we had exactly the right profile – one that appeals to a wide variety of palates, but complex enough to satisfy the most sophisticated gin expert.”

The new gin is distilled and bottled in the US and is distributed nationally for an RRP of $34.99 through Southern Glazer's Wine and Spirits.

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