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Diageo-owned brand Cîroc has launched a new vodka flavour: Cîroc Colada RTD.
The sparkling mixed drink combines Cîroc Vodka with pineapple, coconut and lemonade flavours, and is available in a 250ml ready-to-drink can.
Pippa Lewis, senior brand manager at Cîroc Vodka, commented: “Our new Cîroc Colada ready-to-drink can offers a sophisticated blend of sweet, juicy pineapple taste upfront with a classic, creamy coconut and tropical finish. Conveniently served up in a beautiful, ready-to-drink can, Cîroc Colada will be the fourth variant in the Cîroc RTD portfolio."
In addition to the new RTD launch, Cîroc is also reintroducing Cîroc coconut flavoured vodka, which is made with five times distilled vodka from French grapes and natural flavourings.
With a 5% ABV, Cîroc Colada is available across grocery, convenience and wholesale, with Cîroc Coconut (37.5% ABV) rolling out alongside it.