The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
FoodBev Media
22 October 2008
Designer Whey strengthens sales with Amazon
*In a landmark sales agreement, Designer Whey will now sell the company’s best-selling protein products through online retail giant Amazon.com. *
The agreement will make Designer Whey’s whey protein products available to Amazon's millions of global customers, and makes it possible for Designer Whey to expand its distribution.
The agreement with Amazon includes all Designer Whey products, in addition to the recently released Protein Blitz enhanced beverages. Amazon.com and DesignerWhey.com shoppers can also find the Original and All Natural product lines, such as 12.7oz canisters and 2lb jugs of traditional flavours, and this summer’s popular Protein 2Go, travel-size water bottle mixers.
David Jenkins, Founder and CEO of Designer Whey sees this as a landmark move: “Amazon.com ships over one million orders each day and Designer Whey protein products will now be accessible to busy people who make their purchasing decisions online, enabling them to live a more healthy, balanced lifestyle. The company’s flagship brand, Designer Whey, is changing the way America and the world wide web feel about protein."