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Since 2014, the Shanghai International Fashion Drinks Competition (abbreviated as: Fashion Drinks Competition), initiated and organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., has gained recognition from both tea drinks industry and the public after 11 consecutive editions.

The competition stimulates the creativity of fashion drinks developers by utilizing specified sponsored ingredients and freely creating innovative fashion drinks. Through the competition and interpretation of fashion drinks, it jointly promotes tea culture, drives the development of the fashion drinks market, and leads new trends in the industry. Over the past decade, Fashion Drinks Competition has accumulated countless stories and shining moments. It has made continuous contributions to promoting talent cultivation in the fashion drinks track, driving product innovation, and advancing the development of the domestic fashion drinks industry.