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Heineken’s Strongbow becomes first major alcohol brand to add NaviLens technology to packaging
Heineken’s Strongbow cider has become the first major alcohol brand to incorporate NaviLens technology, designed to support visually impaired people, into its packaging.
Heineken UK has added Ultra Apple flavour to its Strongbow Ultra cider brand, a crisp twist on a much loved favourite, at 80 calories per can (4% ABV).