Scotsman turns the beverage world upside down

Filed by Bill Bruce

Putting a whole new twist on the traditional “bottoms up” toast, Scotsman Beverage Systems literally turned the beverage world upside down at the Brau Beviale exhibition in Nuremberg this November.
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Bill Bruce reports…*

Targeting the event and stadium beverage dispensing market where the challenge is to maximise yield in a short time frame, Scotsman’s truly innovative Trufill concept can serve 10 pints of beer in 10 seconds with less manpower than traditional methods and no spillage. The system incredibly fills cups from the bottom. Yes, I’m not joking. You have to see it to believe it.

The soft drinks beverage dispenser adds ice from the top but fills from the bottom. Pure theatre. Pure innovation.

“The challenge at events and in stadiums has always been to pour faster to sell more. This has always been expensive in terms of labour and refrigeration,” commented Scotsman Beverage Systems’ Simon Miller. “This self filling process enables a single operator to deliver 10 drinks in 10 seconds. We estimate labour saving of between 75 and 80%.”
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True innovation**
Bill Bruce comments: “While the beer dispenser might be destined for high consumption event and stadium outlets and is jaw-droppingly attention grabbing, while at the same time practical, the ‘magic’ of the soft drinks unit could transform a brand or deliver a truly unique theatrical aspect to energy drinks in the on-trade.

“Self serve, self fill . . . this takes the old fashioned world of dispense into the vending arena with a mix of Star Trek meets Harry Potter. I tour most of the major trade shows and it’s rare to see true innovation. ‘Bottoms up Scotsman’, you’ve made my Brau. We can’t wait to follow this story as it unfolds.”

For more information, email TRUfill@scot-bev.com.