News Published on 1 Feb
McDonald’s to expand drive-through outlets in China
Filed by Bill Bruce
McDonald’s Corp, the world’s largest hamburger chain, has announced that it plans to aggressively expand drive-through outlets and increase franchise numbers in China in years to come.
© The McChronicles
McDonald’s currently has three franchises in mainland China and just opened its 100th drive-through in the southern city of Zhongshan.
“We are not in a rush to expand this franchise programme,” Kenneth Chan, McDonald’s China CEO, told Reuters, after officiating the launch of a new marketing campaign, adding: “Franchising is part of our expansion plan.”
McDonald’s, which aims to open 150-175 new stores in China in 2010, also plans to roll out McCafés in key Chinese cities, he added.
McDonald’s is launching a new brand concept called “Make Room for Happiness” to mark the 20th anniversary of the opening of its first restaurant in Shenzhen.
Source: McDonald’s
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