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Water innovation – January/February 2010

The latest water products from Water Innovation issue 58.

PepsiCo Canada Aquafina Plus Vitamins 10 Cal

PepsiCo Canada has launched Aquafina Plus Vitamins 10 Cal containing pure Stevia extract sweetener, PureVia. Available in three new flavours - Black and Blue Berry, Açaí Fruit Punch, and Tropical Cherimoya.

Nestlé Waters Canada, Eco-Shape 500ml bottle

Nestlé Waters Canada has introduced its Eco-Shape 500ml bottle Weighing 9.16g on average, the bottle contains 27% less plastic than the previous Eco-Shape bottle, which was introduced in 2007.

bot

US beverage company bot has unveiled its newly designed, natural enhanced waters range. The revamped line includes grape, berry, orange and lemon variants.

Danone Evian Renew

Danone’s Evain Renew campaign is being supported by a £3 million marketing push, which consists of TV advertising, POS, promotional packaging, targeted digital commuter activity and specific sales promotions.

NutrientWater, NutrientWaterX

NutrientWaterX is naturally sweetened with Stevia plant extract and contains 23 calories. Both of the 575ml bottles are naturally flavoured - Refocus with Fuji apple and lime, and A-Game with strawberry and guava.

Rhönsprudel, Rhönsprudel Life

Germany’s Rhönsprudel Life contains locally sourced Rhön mineral water plus apple and grapefruit juice as an extra source of iron.

Frucor Beverages, Revive Supplement Water

Frucor Beverages has launched New Zealand’s first low calorie, vitamin enriched water, Revive Supplement Water to contain Stevia. Stevia producer PureCircle supplied the sweetener.

PET Engineering, AXI, Novapet

PET Engineering’s the new AXI Italian-made water bottles are constructed from PET. Special resin - Glasstar by Novapet - has been used for the range, with each bottle weighing in at 54g.

  • PepsiCo Canada Aquafina Plus Vitamins 10 Cal
  • Nestlé Waters Canada, Eco-Shape 500ml bottle
  • bot
  • Danone Evian Renew
  • NutrientWater, NutrientWaterX
  • Rhönsprudel, Rhönsprudel Life
  • Frucor Beverages, Revive Supplement Water
  • PET Engineering, AXI, Novapet

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